In 2022, Hubspot research found that more than 50% of marketers don’t know key information about their target audience. Basic information on their audience such as interests, favorite social media platforms, and purchase habits is not known by marketers!
Do you know what that means? That means most marketers are blindly designing a marketing strategy to have data analysts staring at the wall while advertisers throw spaghetti at the wall!
Don’t throw spaghetti at the wall. Listen to your mama, folks!